Photos are an important part of any article or media coverage, whether in a magazine or online. Include a link to quality product photos or images that journalists can download. Your image database should include:
A photo of a person who is “the face of your business”
- Some images of the product
- Images of the product in use, if applicable
- Your company logo (in vector and jpg format if possible)
Ideally, your images should be between 150 and 300 ppi if you hope to get media coverage. Anything less will result in blurry images denmark telegram data when printed. Some magazines may prefer higher quality images, up to 1200 ppi. Lower quality images are acceptable for websites, as download speed is important.
If you can, provide the same image in multiple sizes like 640×426, 1920×1280, 2400×1600, as well as the size of the original photo. Journalists can then choose the most suitable size for their publication, saving time and reducing unnecessary downloads.
7. Enter your contact details
Be sure to include a brief introduction about yourself at the end of the press release, along with your contact information and a note explaining that you are available for interviews or to answer other questions. Make sure you are actually available to answer questions, as journalists often work to tight deadlines.
This is especially true for online journalists nick connor director, finance who are known for quickly covering “hot topics.” By being responsive, you make the journalist’s job easier, as they will think highly of you and be more likely to call on you in the future as an expert, or when they have a space to fill on a tight deadline.
Do I need public relations assistance?
Some companies work with a public relations firm to help them get media coverage, but this is not always necessary.
If you have a unique product and are targeting a local area, or if you are not in a particularly competitive niche, you can gain coverage by issuing compelling press releases and making efforts to engage positively with the media.
Press release writing services to build brand awareness
Writing a good press release is a skill that takes practice and time to hone.
If you are a brand owner who prefers to focus on your own projects or you are an agency responsible for your clients’ media outreach, Semrush Content Marketplace can be useful for you.
- With the Marketplace, you can have a dating data press release written for a new product launch or event within five business days by following our simple three-step process.
- Taking into account your objective and your company’s image, our writing experts will create a press release that matches your brand and conveys the message you are looking for.
The press release service allows you to focus on the finishing touches of your new product or service, take care of your customers, and manage the aspects of your business that you know best.
Check out our press release writing services today and get your next launch off to a flying start.