“Banners? Seriously, man…? That’s deader than anything.” If you think that, I’m sorry to say you’re wrong. I can say it with more credibility now than I did 2 years ago because I no longer have a company that sells banners
Increase CTR Photo rights by Fotolia
When I talk about graphic ads, I’m not just referring to anything that shines, flashes, and in the worst case comes with audio included. Banners have evolved over time since we had the first one 20 years ago on our screens . They have more functionality and sometimes they can even make us smile because of the creative part. Banners are a fundamental part of your marketing strategy, especially when you have understood how branding works .
In this context,
The click is not essential. On this occasion, I want to share with you a little trick if you are looking to generate traffic with a banner.A little trick for banners with Facebook Ads and Twitter Cards
You may remember that I’ve been very involved in Facebook Ads lately . Thanks to a webinar on Twitter Cards that I did in collaboration with Amel Fernández from Social Media Camp, I’ve rediscovered an old trick (thanks Amel) from telegram database users list my old days at Coguan (by the way, if you want to sign up for the free online seminar on Twitter Ads and Twitter Cards, you can do so here, we’ll be repeating it soon).
But let’s get to the point.
The trick to multiplying your google it increases the speed of a website CTR (the ratio of clicks per 1,000 impressions) is very simple: put a play button on the banner . Why? Because it is the most popular type of content on the web and people love watching videos (on average, let’s say). It is an extraordinary hook to increase the number consumer data of clicks on a banner.
Banners placed on websites are already done this way in many cases. What works there can be transferred to the world of Facebook Ads and Twitter Cards .
Designing Facebook Ads and Twitter Cards to achieve a high CTR
I have already said on other occasions that I am not a big fan of tricks because on one hand they create the illusion that everything can go much faster than it actually will. On the other hand, they sometimes always have a small “dark” side that does not convince me too much when it comes to doing business.
So if we already apply one,
let’s do it correctly:The first thing. That might come to mind is that it’s a pretty hacky trick. I totally agree with you if you use it to trick people. That is, putting a play button so that the banner looks like a video. When all you’re looking for is a quick click. In fact, webmasters who were caught using these techniques were immediately banned from our network.
If you put the play button ,
make sure that there is actually a video on the landing page to avoid. The user feeling cheated.Copy the design of Twitter and Facebook buttons to increase the effectiveness of that banner.
Creating designs for video banners is not too complicated. It can be done in 3 simple steps. You don’t need Photoshop or anything like that. Powerpoint is more than enoug