The crucial role of data in SEO

Web traffic and exposure are the main benefits of search engine optimization . But like any other type of data, data in SEO can also support decisions and answer questions about marketing and business.

Understanding the different types of data in SEO is the first step to using this information strategically.

There are many benefits that online marketing teams can gain by analyzing this data meticulously.

Join us to learn more about the following points:

What is data in SEO?

Data in SEO is information elements related to web senegal phone number list  traffic , impressions, backlinks, keywords on a web page and other topics directly related to search engine optimization.

You can get these numbers and results from simple task analysis. So, what makes them SEO data is the type of information.

The number of clicks you receive from a link pointing to your website, for example, is SEO data. The same can be said about the amount of organic traffic you receive to a page on your blog .

SEO data helps you understand how well the optimization strategies you apply to your websites and content are performing.

However, the main point that marketers don’t always explore is how to use SEO data beyond that strategy itself.

Let’s think about a very common example: you  8 easy and effective psychological marketing tactics have a content that ranks well for its keywords, you get a lot of traffic to that page, but you don’t generate conversions .

In this example, you can access two different SEO data (traffic volume and organic conversions) and then understand a marketing problem: conversions are probably not happening because, despite being SEO optimized, the content does not provide value .

We can understand from the example that SEO data solves much more than just positioning and traffic problems. This information can be the basis for many other essential decisions in marketing strategies.

Types of data in SEO

A better understanding of SEO data gives you in bh lists sight into the category of the information.

Additionally, you will also begin to realize how this data set can be relevant, not only for SEO, but also for digital marketing strategy in general.

1. Organic traffic

Organic traffic is the volume of hits your website gets naturally through a search that a user performs on Google, Bing, and other search engines .

Of course, there is no PPC ad in these cases. Clicks are the result of continuous and efficient SEO work.

Organic traffic happens when you perform site optimization, on-page SEO , and master and apply SEO basics while tracking results.

2. Organic prints

Organic impressions mean the number of times your content has appeared to users.

Sometimes you may rank for a keyword, but you remain on the fourth or fifth page of Google SERPs , which does not display your content on the user’s screen at the top of their results.

In organic impressions, the user literally sees your content in the results, which is possible without any paid strategy.

3. Organic positioning

Organic rankings refer to the number of times Google has ranked your content for a specific keyword organically.

Google SERPs display results in two parts: paid ads at the top and then organic rankings.

If your content is valuable, if there is good SEO work done, and if you have chosen the keyword correctly, then your content is likely to get good organic rankings.

4. Backlinks

The more quality backlinks your website has from different domains, the better its chances of ranking on Google. That’s why the number of backlinks is an important statistic in SEO.

Backlinks are one of the main parameters that Google considers when ranking pages in the SERPs.

Of course, these backlinks are much more valuable when they come from pages with related content and especially from pages with good domain authority .