Chatbots are reshaping the year 2021 and represent a real opportunity for companies to develop their performance through conversational marketing.
Chatbots in the healthcare sector
Today, Chatbots provide medical assistance to patients without leaving their homes. In the context of the spread of the Coronavirus pandemic, this technology based on artificial intelligence guides users regarding the symptoms of the disease and barrier gestures. The Chatbot’s response can also be personalized according to the patient’s personal criteria (place of residence, language, symptoms and signs).
“What is COVID-19?” “How do I protect myself?” “How do I detect the signs of COVID-19?” … These are some of the questions that patients can ask online to a Chatbot wherever they are.
4 Uses of Chatbots in Healthcare
- Book an appointment with a doctor online : This feature is widely used in case of recurring appointments. By mentioning the symptoms to the chatbot, the latter takes care of booking an appointment with the appropriate specialist according to the patient’s availability.
- Get medical advice : Use chatbots to get directions or ask for medical advice.
- Collect and analyze patient information : use patient data to develop and improve care pathways.
- Schedule alerts and reminders : Use the chatbot as a smart tool capable of sending reminder notifications according to the patient’s needs.
Best practices for developing chatbots
- Understand the needs of potential users before developing the tool.
- Integrate the chatbot tool into the company’s platform or mobile application.
- Solve specific issues for the chatbot to solve such as scheduling a meeting or a reminder notification.
- Develop a visual and dynamic interface.
- Develop a guided journey via clear CTAs highlighted at all stages of using the tool.
- Allow users to exit the chatbot at any time.
- Offer users the opportunity to rate their experience.
The retail sector revolution thanks to artificial intelligence
Today, the luxury industry is one of the segments of mass distribution that is struggling the most during the pandemic, but also the sector that is taking advantage of artificial intelligence the most. Indeed, the customer journey used to be more traditional, mainly in-store, since it involves rare, expensive and luxury products.
Now, due to the imposed safety belgium telegram data measures, people are no longer able to smell the new perfume of their favorite brand, ask for a live opinion to know if this lipstick suits them, or simply be immersed in a universe conceptualized around the product of their dreams. However, for luxury brands, the customer journey is not simply an act of purchase. It is an entire tailor-made user experience aimed at staying at the top of the customer’s mind. And today, their main challenge is to reinvent all of this.
Given the great potential that artificial intelligence offers to companies today, it was obviously the ideal opportunity for them to both take the digital turn (finally!) and save their businesses. At first glance, this new technology may seem expensive and gimmicky, but the wow effect is almost guaranteed and besides, isn’t that the dream goal of any brand?
So the risk seems worth taking The use of artificial intelligence
The use of artificial intelligence but in practice, what are the most magical things we’ve seen about the AI & UX combo?
First of all, we can cite the brilliant example of the combination of voice recognition and personalization according to your tastes.
We all know how difficult it is to choose a perfume that perfectly matches our personality. And buying it only based on a product description or the attractive shape of the bottle could be a bit risky.
But don’t worry, Google and Guerlain have found the perfect solution! By answering a few questions to your voice assistant, Guerlain will suggest a list of perfumes that perfectly match your profile. And to go one step further, they can even donald cotton information technology specialist send you this little summary by text message and tell you the nearest Guerlain store to buy your perfume.
As you can see, we have here a customer
experience that honors almost all five senses!
Additionally, another incredible user experience was invented by the cosmetics industry.
For example, due to COVID-19, masks and teleworking, lipstick sales have dropped drastically (-58% compared to April 2019) while eye makeup has exploded (+150%).
And because luxury brands are The use of artificial intelligence
used to seeing in every problem an opportunity to offer exceptional solutions to differentiate themselves, they have created this: virtual dating data makeup to appear in your best light during videoconferences; a virtual and tailor-made makeup studio which, thanks to artificial intelligence, offers you the best products for your face and shows you tutorials to do yourself.