DesignBoom wanted to make the subscription process more engaging through gamification.
The challenge: make the subscription process fun
Gamification is when brands use game shop mechanics/techniques in their communications. For example: language learning in LinguaLeo , the Habitica organizer with a reward system, a competitive element in Nike Run Club training , etc.
What solution did you choose?
How the database was collected before
Inline widget . We talked about it in the article “ How to unobtrusively tell about your services .” It was shown in all sections of the catalog and was built into the product grid.
Label. A small pop-up that was displayed on all pages of the site.
How We Implemented the Wheel of Fortune
Later, the client decided to experiment and time the store services and departments appearance of the “Wheel of Fortune” to the time of year (winter and summer). Two more widget designs appeared. The winter one was displayed on the site from December to the first weeks of March. The summer one – from March and continues to work now.
In total, 3 widget options were shown on the site since the launch of the campaign:
How the widget works
A visitor who has spent enough time on th chine directorye site (display conditions are discussed below) will see a “Wheel of Fortune” appear in the lower left corner of the screen.
The user enters an email and gets the opportunity to spin the wheel an unlimited number of times – the ” Spin again ” button.
When the client is satisfied with the bonus, he clicks the “ Collect prize ” button.