In fact, according to Conversific.com, about 30% of the top 1000 e-commerce websites in the United States use pop-ups. There is no doubt that using pop-ups is one of the most powerful tools in our toolbox. Pop-ups allow us to convert traffic to our website almost effortlessly. However, when thought of, pop-ups have a negative connotation for the average Internet user.
Why does this happen? Pop-ups as an additional layer on the website .
The most annoying type of pop-ups known to be the ones that open as a new browser window and contain advertising messages that have nothing to do with the website itself or its content. This type of pop-up is mostly blocked by ad blockers like AdBlock industry email list and some of the top browsers. In this post, we will not discuss this type, but only the type of pop-ups that use JavaScript code to open a box within the website, such as
Colgate website pop-ups Image credit
Colgate Even Google in its guidelines distinguishes the menu in the top bar after purchasing between pop-ups that open as a new window and whose purpose is advertising, pop-ups that are not related to the website content, and pop-ups that exist as an additional layer on the website page.
Moreover, with legitimate types of pop-ups, we have seen many cases where users complained that their user experience was harmed. Why is that? We identified several key reasons: Immediate display of pop-ups without any context and distinction – When users encounter a pop-up before browsing the content, they may feel that their user experience data on is harmed. Instant pop-ups can be beneficial in some cases (e.g., signing up for a newsletter in some cases). Wrong message at the wrong time – A pop-up offering technical support to a user when they visit a pricing page may not get much response.