Almost by accident, the hobby began to generate income: more and more orders came in, and the home workshop ” Just Feel ” could no longer accommodate the products and consumables. Then, in the spring of 2022, the girl rent a small workshop, and six months later – a larger one.
In the same premises, she open a souvenir shop
“Circle of Friends” (@withfriends_nk), which gave local craftsmen the opportunity to sell their products offline. We ask Margarita why it’s important to be friends with other artists and how to turn a home workshop into an art space in the city center. Text: Julia Shelamova You ne to develop your hands Margarita Borkova is an economist and marketer by ucation.
She work in this field until 2019
When doctors forbade the girl from sitting at the computer all day long due to health problems. Doctors advis Margarita to do something with her hands to develop fine motor skills. The girl had never been a craftswoman, but she did not facebook database argue. She decid to do what she always lov – candles.
I saw wax candles
I thought: “Damn, that’s cool, I can make something for myself, do something.” Initially, I didn’t plan to turn it into a business project. It was just for online promotion methods are very myself, for the soul. Margarita Borkova, founder of the workshop “Just Feel” It took about five thousand rubles to launch the home workshop: the girl bought materials and tools with them.
“I was the first client,”
The founder of the workshop recalls. All the twist candles were immiately burn at home, but Margarita did not forget to share her successes on social networks, and that’s how the first orders from subscribers appear. At that time, the girl did usa data not make any efforts to promote her product.