Want to know how to protect your customers’ sensitive data? Then read this article.
Nowadays, most actions perform online require private information to continue the process. Examples include access, registration, transactions, and other activities.
Any type of information
that can be us to expose an individual to embarrassment, discrimination and vulnerability is consider sensitive data. When a company does not protect this data correctly, it can be easily manipulat by hackers and cause a series of losses to the owner and the company, since it:
commit fraud in the person’s name;
confiscate consumers’ personal information;
violate bank accounts and carry out financial transactions without the holder’s consent;
incriminate the consumer or internet nurse database user of carrying out illegal actions that were not committ by him/her;
generate lawsuits against your company for not ensuring data preservation and facilitating information leaks.
These are some of the countless losses
That both the data owner and companies suffer when dealing with the misuse of this information. Hence the importance of complying with the protection rules impos by the LGPD, since this is the only Brazilian law that ensures the preservation of the fundamental rights of freom, privacy and free formation of the personality of consumers and internet users.
Therefore, due to the vulnerability of this data, the LGPD determines that access to sensitive data of children and adolescents can only be done with the consent of one of the legal guardians. The use prictions on sw development and of this information without authorization is only permitt in cases of urgency when it is What is sensitive customer necessary to request marketing list the presence of the guardian of the minor.