In order to be able to more accurately distinguish where the website traffic comes from, and to analyze the actual results of each marketing campaign on the data, digital marketing agency Indonesia like us need to use UTM parameters to help us display the results of different links! The full name of UTM is Urchin Tracking Module, and its function is to help you accurately and carefully distinguish each website link, and then cooperate with Google Analytics to clearly distinguish the effectiveness of each marketing campaign.
The UTM method is very simple
. As long as digital marketing agency Indonesia prepares the corresponding UTM parameters in advance, put this UTM parameter at the end of the relevant URL, and then add the UTM URL to the marketing activity. When someone clicks on this URL with UTM to enter the website, Google Analytics can know that the person came from the uk email list marketing campaign, and further capture the person’s every move on the website. What are UTM parameters? 1. Campaign Source Indicates the website or source that brings you traffic, such as Google search engine, Facebook, Instagram, EDM, other websites, etc.
Usually, people think that Search Engine Optimization
(SEO) and Search Engine Marketing (SEM) are two diametrically opposed digital marketing strategies, but in fact, they are both methods that can bring high-quality website traffic. Therefore, using these two methods at the same time can
help improve the ranking of the website in the search results. From a Google search engine point of view, SEO Optimization is the basic concept of Google Keyword Ads, because it also focuses on the keywords of the search engine results page (SERP) as the core.
But it is recommended that you must first
clearly understand the difference between SEO and SEM operations, and then match them with each other, so you are not wasting your company’s advertising budget. What is the difference between SEO Keyword Optimization and Search Engine you If you are in a Marketing (SEM)? The operating concept of SEM is to give priority to the ads with the highest bid price Although the two use different principles to expose websites, for a highly competitive industry, SEO Marketing and Google Search Ads are both indispensables.
Google Search Ads are conducive to
short-term marketing strategies because SEM operations can achieve faster results and effectively improve conversions. However, digital marketing strategies are not only short-term strategies, but also need to focus on long-term marketing strategies. To get the best long-term results, website SEO optimization is a must. The digital marketing strategy of each industry is different because the marketing goals are different. But if you use Search Engine Optimization (SEO) and SEM operations, you will not only get better short-term results but also benefit your company’s long-term results! For more information about website SEO optimization and Google Ads, please contact Tomato Digital Indonesia, the best digital marketing agency in Indonesia.
Although many industries have been affected
by Pandemic causes, the e-commerce industry has risen against the trend and its turnover has grown substantially. Many people have also invested in the e-commerce industry. However, the number of people invested increased, followed by a more compet crawler data itive state. In addition to increase turnover, increasing conversion rate has also become one of the primary goals of many advertisers. In addition to the precise skills of pitchers to increase conversion rate a