But wait a minute: we’re not just talking about opening a page and advertising your offers.
E-commerce is an important strategic arm of your business approach. In many cases, it can be the main one — since it is much more democratic and accessible.
However, don’t think that all you need to do is buy a domain, choose a layout and that’s it. There are steps and stages that must be followed.
What will the B2B e-commerce scenario look like in 2023?
First of all, the most important thing: if the subject is B2B e-commerce, how is it doing this year? Is it growing or still timid? And what are the trends behind the segment?
Well, what we see points towards a consensus: consolidation.
According to Statista , by 2023, around 17% of B2B sales are expected to be generated digitally.
Additionally, the B2B online sales buy phone number list market in the US is expected to reach $1.8 trillion by 2023.
B2B e-commerce is no longer an experimental sales channel that companies only use for testing, but rather an essential strategy to remain competitive and meet customer demands.
B2B buyers are increasingly demanding, informed and connected, and are looking for fast, personalized and convenient solutions.
Makes sense, don’t you agree? We, as B2C consumers, have also evolved to this point.
Some of the trends that should mark B2B e-commerce in 2023 are: some of the main points you should know when making the decision to open a B2B online store.
The step-by-step guide to opening a B2B e-commerce
Opening a B2B e-commerce can be a your sales presentations great opportunity to expand your business, reach new customers and increase your revenue.
But to do this, you need to plan and execute each stage of the process well.
Here are some essential steps:
1. Have defined goals
Before even starting your B2B e-commerce, you need to establish goals and deadlines.
For example, what is your target bermuda businesses directory audience, what is your competitive advantage, what is your expected revenue, what is your customer acquisition cost, etc.
These goals will help you guide your decisions and measure your results.
2. Know the bureaucratic part
It may seem obvious, but believe me: many people end up forgetting this part.
To open a B2B e-commerce, you need to have a CNPJ, a state registration, an operating license, a business bank account, among other documents.
In addition, you need to be aware of the tax, fiscal and labor regulations that govern your market segment.
To facilitate this process, you can count on the help of an accountant or a specialized consultancy.
The consultancy’s job will be to verify what your company needs to regularize a new online channel, without any stress with the bureaucratic issue.
3. Choose the e-commerce platform
The e-commerce platform is the system that will allow you to create and manage your online store. Simple, right?
In practice, it is a very delicate matter. The platform is one of those things that must be chosen taking into account several details, not just the cost.
Why?
It must be secure, stable, scalable, easy to use and integrated with other tools, such as payment methods, management systems, marketing tools, etc.
For the B2B segment, the platform needs to be the best possible: Caravel is a complete solution capable of adapting to any business model.
And once again, our tip: seek specialized advice.
These professionals can understand your needs and possibilities and, therefore, suggest the best solution.
4. Define the objectives of the online sales channel
Your B2B e-commerce can have different objectives, such as increasing your brand visibility, generating qualified leads, building customer loyalty, reducing operating costs, etc.
Define your goals and how you will measure them, using performance indicators such as traffic, conversion, average ticket, retention, among others.
These objectives will help you define your marketing, sales and service strategies.