Zano rinoshanda haringobatsire iwe. Sei uchihaya dhijitari kumira kunze, asi rinozoshandura kutarisa kuita kongiri mhedzisiro: shanduko, kuvimbika uye kukura . Nekuti hazvisi zvekungoonekwa chete, ndezvekuyeukwa uye kugadzira hukama hune musoro.
Chii chinonzi digital marketing agency?
Dhijitari yekushambadzira agency isanganonhamba yenhare raibhurari rakasarudzika rinopa mazano uye ekugadzira mhinduro . Chinangwa ndechekubatsira makambani kuvandudza kuvepo kwavo kweInternet uye kuzadzisa zvinangwa zvebhizinesi ravo munyika yedhijitari.
Iwo echinyakare anotarisa pane zvakajairwa media, senge terevhizheni, redhiyo uye zvakanyorwa kudhinda. Nekudaro, dhijitari yekushambadzira agency muMadrid inozvinyudza mukati meiyo ecosystem kupfuura kuvepo kwayo kwepanyama . Kuti uite izvi, zvinotora mukana wezvishandiso chaiwo, mapuratifomu uye matekiniki ekubatanidza mabhureki nevateereri vavanovavarira pawebhu uye mumafoni ekushandisa.
Masevhisi akajairwa anopihwa nedhijitari yekushambadzira agency
Digital marketing agency inopa huwandu hwakawanda hwesevhisi yakagadzirirwa kuvhara ese maficha ekushambadzira kwedhijitari. Mamwe emasevhisi aya anosanganisira:
- Kutsvaga Engine Optimization (SEO): Vanovandudza kuoneka kwewebhusaiti mumibairo yekutsvaga, vachiwedzera organic traffic.
- Kushambadzira kwepamhepo (SEM/SOCIAL PAID): ivo vanoziva maitiro ekugadzirisa akabhadhara ekushambadzira mishandirapamwe data pa pamapuratifomu akadai seGoogle Ads kana Bing Ads kugadzira traffic uye shanduko.
- Social media manejimendi: ivo vanonyanya kugadzira uye kuchengetedza mhando profiles. Zvakare mune zvemukati uye ekushambadzira mazano pamapuratifomu akadai seFacebook, Instagram, Twitter, pakati pevamwe.
- Kushambadzira kwemukati: gadzira zvakakosha uye zvinoenderana zvemukati kukwezva uye kuchengetedza chaivo vateereri.
- Webhu dhizaini nekusimudzira: Vanoziva kugadzira kana kuvandudza mawebhusaiti kuti ive nechokwadi chakakwana chemushandisi kugadzira zvemukati uye manejimendi enhau ruzivo uye kuenderana kwenharembozha.
- Kushambadzira email: Ivo vane basa rekugadzira uye kutumira email mishandirapamwe kukurudzira kuvimbika kwevatengi uye kusimudzira zvigadzirwa kana masevhisi.
- Ongororo uye metrics: vanoshandisa zvishandiso zvakaita seGoogle Analytics kuyera uye kuongorora mashandiro edhijitari mishandirapamwe uye mazano.
Munyika yekushambadzira kwedhijitari, masangano akaita seedu anopa huwandu hwakazara hwesevhisi yakakosha mukubudirira kwebhizinesi rako.
Mabhenefiti akakosha ekuhaya dhijitari yekushambadzira agency
Munyika inogara ichichinja uye nekukosha kuri kukura kwekushambadzira kwedhijitari, makambani anowanzozviwana ari pamharadzano yenzira: vanofanirwa kubata basa ravo rekushambadzira mumba kana kuvapa kunze?
Sarudzo yekuhaya dhijitari yekushambadzira agency inouya neakawanda akakosha mabhenefiti. Mamwe eaya mabhenefiti akakosha anoratidzwa pazasi:
Kuwanikwa kune nyanzvi dzenyaya
Makambani ane hunyanzvi mukushambadzira kwedhijitari anoumbwa nenyanzvi dzinoita zvinhu zvakasiyana , kubva pakugadzira kuenda kuSEO. Semuenzaniso, kana iwe uri kutsvaga kuvandudza webhu chinzvimbo muMadrid , iwe unenge uine nyanzvi dzinonyatsoziva chirango ichi chakakosha kuti ikuise paNhamba 1.
Nyika iri kufamba nekukurumidza. Ndicho chikonzero nei zvakakosha kudzidziswa mune zvemazuva ano matekinoroji uye maitiro. Munhu/nyanzvi anonyatsoziva chikamu ichi anozoisa nguva nezviwanikwa mukuenderera mberi kudzidziswa , kuve nechokwadi kuti vanogara vachienderana.
Kuchengetedza nguva uye zviwanikwa
Dhijitari yekushambadzira agency inogona kuita shuwa kuti webhusaiti yako bhajeti inoshandiswa nenzira inoshanda zvakanyanya . Mukuwedzera, inonyanya kukwanisa kusimudzira kudzoka kwakakwana pakudyara . Panzvimbo pekushandisa mari nenguva pakuedza kwakakundikana uye curve yekudzidza, kambani iri muchikamu ichi yatove neruzivo uye inodzivirira zvakajairika zvikanganiso zvewebhu.
Kushandisa midziyo yepamusoro
Pamusoro pezvo, ivo vanokwanisa kuwana maturusi ekutanga anogona kudhura kune imwe kambani. Zvishandiso izvi zvinopa mabhenefiti akadai seakadzama analytics, manejimendi zvemukati, uye zvimwe zvakawanda. Ivo vanoshandisa zviwanikwa zvepamberi izvo zvinogona kukupa yakadzama mishumo pamusoro pekuita kwemushandirapamwe , zvichibvumidza kugara uchigadzirisa uye gadziriso.
Flexibility uye scalability
Kana bhizinesi rako richikura kana kuchinja, nyanzvi inogona kukurumidza kuchinjika kune izvi zvinodiwa , kugadzirisa maitiro uye matekiniki. Kunyangwe iwe uri kutsvaga kuwedzera mumisika mitsva kana kuvandudza kuvepo kwako, kambani inoshambadzira inogona kuyera masevhisi avo kuti asangane nezvido izvi.
Maonero ekunze uye ekugadzira
Kazhinji, maonero ekunze anogona kupa zvigadziriso uye zvekugadzira zvigadziriso izvo timu yemukati inogona kufuratira. Muchiitiko ichi, makambani ekushambadzira edhijitari ane mukana wekusanyudzwa mutsika yekambani yemukati. Izvi zvinovabvumira kuongorora uye kutsoropodza mishandirapamwe kubva kune chinangwa, chinotungamirwa nedata. Iwe unofunga kuti pane zvikonzero zvishoma zvekuhaya dhijitari yekushambadzira agency?
Pakupera kwezuva, sarudzo yekuhaya agency inogona kushandura kuita mukana wemakwikwi mumusika wanhasi, uchinatsiridza zvese zviri zviviri bhajeti uye nzira yekushambadzira. Uyezve, inokupa iwe chinhu chakanyanya kukosha munyika: nguva. Inguva yekukura bhizinesi rako, nguva yemhuri yako uye nguva yako pachako.
Nhau dzebudiriro: makambani akashandura zano ravo nekuda kweiyo agency
Simba redhijitari rakaitwa zvakanaka rekushambadzira haringori dzidziso. Muchokwadi, kune makambani mazhinji akawana shanduko dzinocherechedzwa mushure mekubatana nevashandi vanokwanisa mukushambadzira kwedhijitari.
Idzi nyaya dzebudiriro huchapupu hwemabatiro anogona kuitwa nenyanzvi pakuita nemaonero emhando. Ngatitarisei mimwe mienzaniso yezviratidzo:
Airbnb
Airbnb yakatanga sediki yekutanga iyo yaibvumira vanhu kurenda nzvimbo mudzimba dzavo kune vafambi. Kunyangwe pfungwa iyi yaive itsva, vakatarisana nematambudziko mukusvika kune vanhu vakawanda. Vakahaya agency kuti ivandudze kuvepo kwavo online uye branding.
Izvi zvakagadzirisazve webhusaiti uye chikuva, kuvandudza ruzivo rwemushandisi uye nekugonesa maitiro ekubhurosa . Pamusoro pezvo, vakagadzira makambani ekushambadzira edhijitari akabatsira kuvaka brand trust. Nekuda kweizvozvo, Airbnb yakaona kukura kwakakura kwevashandisi uye kubhukidza, ikava hofori yepasi rose zvayave nhasi.
Lego
Kunyangwe kuve mucherechedzo wechiratidzo, Lego yaive yakatarisana nekudzikira kwekutengesa sezvo vana vakatendeukira kumitambo yemavhidhiyo uye tekinoroji. Vakasarudza kushandira pamwe nekambani yekutengesa yepamhepo kuti vamutsidzire kuvapo kwavo kwedhijitari.
Iine zano rakanangana nekudyidzana dhijitari zvemukati, nharembozha uye kubatanidzwa nemasocial network , Lego yakabatana zvakare nevateereri vayo vechidiki. Nhepfenyuro dzemavhairasi ekurwisa uye mapuratifomu ekusimudzira akadai seYouTube akadzoreredza rudzi pakurumbira, zvichikonzera kuwedzera kunoshamisa kwekutengesa uye kuvepo kwakasimba kwedhijitari.
Old Spice
Old Spice, rudzi rwechinyakare rwezvigadzirwa zvevarume zvekushambidzika, yaitsvaga kuvandudza chimiro chayo uye kukwezva chizvarwa chechidiki. Nenzira iyi, vakabatana nesangano rekugadzira kuti vatange mushandirapamwe wakashinga.
Iyo ” Murume Wenyu Anogona Kunhuwa Se ” mushandirapamwe wakabudirira zvikuru, nemamiriyoni ekuona paYouTube mumazuva mashoma. Musanganiswa wekuseka, kusika uye kuvapo kwakasimba pasocial network kwakamutsiridza mhando . Ivo vakanyanya kuwedzera kutengesa uye kuisa Old Spice mupfungwa dzechizvarwa chitsva chevatengi.
Iyi mienzaniso inoratidza simba rekushandura redhijitari rakaitwa zvakanaka rekushambadzira zano. Nekubatana nevashandi veindasitiri, mabhureki aya haana kungovandudza kuvepo kwavo pamhepo, asi akawana mhedzisiro inobatika yakanangana neiyo pasi pekupedzisira.
Kukanganisa kwakajairika kana usiri kuhaya dhijitari yekushambadzira agency
Kuzvitonga pachako kwekushambadzira kwedhijitari kunogona kutaridzika kukwezva kumakambani mazhinji. Pamusoro pazvose, kune avo vari kutsvaga kuderedza mitengo kana kuchengetedza zvakakwana kutonga pamusoro pemaitiro avo. Nekudaro, iyo yedhijitari nzvimbo yakaoma uye inogara ichishanduka. Pasina ruzivo rwakakwana, makambani anogona kuita zvikanganiso zvinokanganisa mutsara wavo wepasi uye mukurumbira.
Aya ndiwo zvikanganiso zvinowanzoitika kana makambani afunga kusahaya dhijitari yekushambadzira agency:
Kushaikwa kwekubatana mumazano
Makambani anowanzo tarisira pasi kukosha kwekuve nekuvapo kwakafanana mumatanho akawanda uye mapuratifomu. Pasina tsigiro yehunyanzvi yekubatsira kuronga nekugadzirisa izvi zviripo, zviri nyore kupotsa mikana pamapuratifomu chaiwo kana kutumira mameseji asingaenderane anovhiringa vateereri vako.
Mari isingashande
Pasina kunzwisisa kwakajeka kwenzvimbo yedhijitari, makambani anogona kupedzisira adyara mazakwatira emari mumatekiniki kana mapuratifomu asingape kudzoka kwakakwana.
Dhijitari yekushambadzira agency ine ruzivo uye ruzivo rwekutungamira mainvestimenti kunzvimbo dzine yakanyanya kudzoka mukana. Icho chiverengero chinokwanisa kugadzirisa bhajeti uye kuwedzera mhedzisiro.
Kushaikwa kwekuongorora nekuvandudza nguva dzose
Digital marketing haisi yenguva imwe chete kuedza. Zvinoda kuongororwa nguva dzose, kugadzirisa uye kugadzirisa.
Makambani anoedza kutonga maitiro avo asina ruzivo rwakakwana kana maturusi anoita basa risingashandure kuita mhedzisiro. Ivo vanowanzo tarisa kukosha kwekuongorora uye kugadzirisa maitiro avo zvichienderana nedata uye mhinduro yemushandisi.
Pamusoro pezvikanganiso izvi, nekusave neajenti, makambani anogona zvakare kutarisana nematambudziko ekugara achienderana neazvino maitiro munyika yedhijitari. Ivo vanodyara nguva nezviwanikwa mukudzidziswa uye kusimudzira kwehunyanzvi, vachiona kuti vanogara vari pamberi pezvichangobva kuitika muindasitiri.
Mazano ekusarudza iyo chaiyo digital marketing agency
Haasi ese eaya masangano ane hunyanzvi mukushambadzira kwedhijitari akakodzera kambani yese. Kuwana iyo chaiyo inzira inoda nguva , tsvakiridzo uye kunzwisisa kwakajeka kwezvinangwa zvemunhu.
Pazasi, tinokuudza mamwe matipi akakosha ekukubatsira iwe kusarudza iyo inonyatsoenderana nezvido zvako:
Tsvakurudzo uye mareferensi
Usati wazvipira, zvakakosha kuti uongorore yavo portfolio , kudzidza nyaya dzebudiriro uye kuongorora kunaka kwebasa ravo. Kana iwe uine rakasimba rekodhi rekodhi uye basa rinoratidza kugona, iwe unogona kunge uri sarudzo yakanaka. Isu tinokukurudzirawo kuti utarise yavo masocial network. Semuenzaniso, pano tinokusiya Instagram yedu .
Hapana nzira iri nani yekuziva kushanda kweiyo agency pane kunzwa zvakananga kubva kune avo vekare kana vazvino vatengi . Mareferensi anogona kukupa ruzivo rwakakosha nezve kugona, hunyanzvi uye mhedzisiro yeavo vaunoda kuvimba.
Kuenderana nechiono uye zvinangwa zvekambani
Ehe, iye waunosarudza anofanirwa kuve neruzivo kana kuti nekunzwisisa kwakajeka kwechikamu chako. Kana iwe uchinzwisisa zvinonyanya uye zvinonetsa zveindasitiri yako iwe unove wakashongedzerwa zvirinani kugadzira nzira dzinoshanda uye dzakakodzera.
Zvakakosha kuti vasanzwisise zvinangwa zvako zvenguva pfupi chete, asi kuti vagovane uye vatsigire chiono chako chenguva refu . Kurongeka kwakajeka maererano nehunhu uye chiono kunovimbisa kubatana kwakanyatso kuwirirana uye kune zvibereko.
Kubudirana pachena uye kutaurirana kunobudirira
Sangano rinozivikanwa richabuda pachena nezvemuripo uye harivanze mhosva dzakavanzwa. Vanofanira kunge vachida kutsanangura mitengo yavo uye kuti mari iyi inosanganisirei. Tichagara takatendeseka nemi! (Uye tinovimba kuti uchavawo nesu 
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Kukurukurirana kwakakosha mune chero hukama hwehunyanzvi. Iyo digital marketing agency yaunosarudza inofanira kupa nzira dzakajeka dzekutaura, kuwanikwa, uye kuda kuita misangano yenguva dzose yekukurukura mafambiro uye zvinonetsa.
Chinhu chakakosha chekubuda pachena kugona kupa nguva dzose uye ine hudzamu mishumo pamusoro pekuita mushandirapamwe. Izvi hazvifanirwe kusanganisira mhedzisiro chete, asiwo kuongorora uye kurudziro yekuvandudza mune ramangwana.
Kana iwe uchinyatso kutsvaga kumira kunze , batana nevateereri vako uye tora mukana weiyo inogoneka yekushambadzira kwedhijitari, inguva yekuita. Usamirire kuti chikamu chedhijitari chiwedzere, tora danho, tsvaga nyanzvi uye tanga kuvaka kuvepo kwedhijitari inokodzera kambani yako. Kuisa mari mune yazvino kunogona kutsanangura kubudirira kwako mune ramangwana.
Unoda kuita mutsauko here?