One of the ways to make your brand’s philosophy known is through Email Marketing . Email Campaigns are one of the main channels of communication with current and potential customers, which is why it is important to reflect your company’s identity in each of the pieces you send.
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The Logo is the heart of your brand
The Logo is the first visual approximation of your target towards your company and your product, and helps your brand to be easily identified, recognized and remembered by the general public.
When creating a graphic, it is important not to leave anything to chance. Th updated 2024 mobile phone number data ese tips will be of great help to you in defining it or in analyzing the proposal that a graphic designer brings you.
7 tips for designing your brand logo
What do a smartphone, a tablet or an LED TV, applications like Instagram and sites like Flickr or Pinterest have in common ? Their approach is focused on the User Experience with images .
In times when visuals and images are of paramount importance , it is key that your brand’s logo reflects and transmits its essence, which is the reason for your company’s existence.
1. The Kiss Principle: Keep it simple
Simplicity is often the hardest thing to achieve , but it makes a big difference. So, when you have the idea for your Logo… let it mature. Make a quick, immediate sketch again, taking it to the minimum possible strokes . This way it will have more chances of lasting over time because of its simplicity and not having any major ties.
Keep in mind that the fewer elements you include in the composition of your Logo, the crawler data easier it will be for your audience to understand and remember. In addition, it will also make it easier to adapt it to different sizes .
2. Try it in black and white
A good logo must also be able to work in black and white . Start designi we were on holiday in altai ng it in these two colors only and once you have the image, add the range of colors that represents your company .
3. Use negative space
When the Logo is the protagonist, it works as a mnemonic rule , as it helps to relate words and concepts . And the mind appreciates it! Take advantage of negative space as a narrative factor to maintain simplicity and capture the audience’s gaze and attention . The FedEx Logo is a great example of this principle. Have you discovered the arrow yet.