How to practice email hygiene for more successful email outreach
Practicing email hygiene is all about doing a series of mostly recurring tasks.
Most of them can be classified as maintenance work.
The tasks are easy to execute but have a huge potential payoff.
So if you know you haven’t been take email marketing service practicing email hygiene, now is the time to start with the tasks below:
1. Verify your leads’ emails
The first step to better email hygiene is only sending to verified email addresses.
Unverified emails can bounce, which can hurt your deliverability.
But even if they don’t…
And the email does get delivered…somewhere.
Unverified emails can be old email addresses that are no longer in use or catch-all email addresses that receive email but are never checked.
Thus, unverified emails can drag down your open rate, directly hurting your campaign’s success and affecting your deliverability for future campaigns.
The rule to avoid shooting yourself in the foot is simple: Only send to verified emails!
With lemlist, you can effortlessly find and verify the emails of your leads .
Send better emails
Some might argue that your email’s content has nothing to do with email hygiene.
We disagree!
If your email looks like a cookie-cutter mass email, it will smell like spam… because it lacks (email) hygiene.
To remove that smell, remember to do two things:
- Personalize your emails. What’s the number the second seo tip for 2017 is to do good keyword research one sign of a cookie-cutter mass email? It’s not personalized! In other words, it’s an email that can be sent to thousands of people at once.
- Offer value in every email: Whether it’s a joke or funny picture that has your leads rolling over the floor, a revealing industry statistic, or a show of empathy with their most pressing pain points, make reading your email worth their while.
For more tips on how to write better emails, check out our guide on how to write an email like a pro .
3. Remove bounced emails from your list
Bounced emails hurt your deliverability, and thus you want to avoid them.
But let’s get real here:
We all get the occasional bounced email from time to time…even when sending to verified emails only . It’s inevitable if you send large quantities of emails.
But once a recipient turns out to be a bounce, you must stop sending to them. No more follow-ups!
Fortunately, most email automation tools automatically remove bounced leads from your list but make sure to double-check this for your tool.
4. Remove duplicate emails
Sending the same email twice to the same database d recipient could be seen as spam.
Regardless, it won’t leave a professional impression on your prospects. The impression might be lasting … but it won’t be a good impression.