Brief information about the client
Our customer was a private technical inventory bureau from Odessa. The company provides the same services as municipal BTI – technical denmark telegram data inventory, land registration, commissioning of objects, expert assessment, real estate registration, etc. However, its advantage over government organizations is the increased convenience of cooperation and relatively short terms of work.
Initial information about the project
- Client – technical inventory bureau.
- The period of promotion by fans data advertising tools is from January 2024 to the present moment.
- Region – Odessa region, Ukraine.
Before contacting us, the client had already launchedsearch advertising campaigns, however, they did not bring the desired result, their effectiveness was low.
The goals of the client’s cooperation with us:
- increase the number of leads;
- scale your account;
- expand the range of advertising services;
- reduce the cost per lead.
It should be noted that the initial advertising. Budget was 10 thousand hryvnia.
Start of work and problems found
At the time of contacting us, the client already had a working website and launched advertising campaigns. They were focused on landing. Pages for quizzes for services.
For reference: a quiz is an online. Questionnaire aimed at collecting basic information. About a visitor so that it. Would be easier for a company provide a link to quality images manager to create. A personal offer and solve the client’s problem.
The number of visitors from campaigns. As well as the quality of the leads themselves. Was low, meaning the desired conversion was not achieved. Therefore, it was necessary to make adjustments. To advertising. How we did it in the current real estate case. And howset up a target– we continue to tell you.
Initially, our team conducted a study:
- conducted an audit of current campaigns;
- checked the conversion recording;
- tested the site for usability errors.
Based on the results, we issued recommendations for making changes to the site, and also discovered the following problems:
- Incorrect recording of events in the. Advertising account. Which distorted the statistics in the account.
Partial setup of key events in analytics. In the account, only calls and requests. Was no tracking of leads through. The form in analytics, which complicated the analysis of results.
In addition, to achieve the stated goals, the initially allocated advertising budget was small, so we gradually increased it.