Google recently unveiled a new feature that could revolutionize the way we use search engines: AI Overviews . This advanced technology, presented at Google I/O, promises to answer users’ questions with detailed and concise answers, significantly improving the online search experience. But how will this innovation affect SEO and digital marketing? Let’s find out together.
How AI Works Overviews
Google’s Generative AI uses advanced AI models to provide detailed answers to user queries . When you search, in addition to traditional website links buy phone number list, Google will display AI-generated text at the top of the page. This text will summarize information from multiple online sources, allowing users to get instant, comprehensive answers without having to visit multiple sites.
One of the most interesting features of the new Google feature is the ability to customize the type of Overview desired . Users will be able to choose whether they want a more detailed and in-depth answer or a simpler and more direct one, perhaps suitable for a younger audience. This option offers users greater control over the type of information received, allowing for a more targeted and personalized search.
In addition, the Mountain View company has introduced the ability to ask questions through Google Lens , using videos . This means that users can record a video with the question they want to ask and receive suggestions and solutions directly through the search engine. For example, if we bought a used turntable that does not work properly, we can record a video of the device and receive advice on how to fix the problem.
AI Overviews Impact on SEO
The introduction of AI Overviews has a significant impact on organic positioning . Below, we look at some key points regarding the influence of Google’s Generative AI on SEO:
- Theme Focus: With Google’s generative AI, it becomes even more important to target themes rather than individual keywords. This approach requires a semantic and conceptual understanding of the content, as the AI synthesizes information from multiple sources to provide a single, comprehensive answer;
- Continuity of SEO Guidelines: Google has stated that no specific strategies are required to appear in AI Overviews results. However, it is essential to continue following Google’s SEO guidelines to ensure effective positioning in search results;
- Content Visibility: Organic visibility may decrease as AI Overviews rich media ads will be prioritized.
Opportunities and challenges for digital marketing
choosing a crm: tools and tips to consider Google’s generative AI offers new opportunities for digital marketing , but it also presents some challenges:
- Greater visibility for ads: Interactive and multimedia ads will have greater visibility in search results, capturing users’ attention more easily than organic results;
- New Marketing Strategies: Companies will need to adapt their digital marketing strategies to take advantage of the new opportunities that AI Overviews offers. This could include creating more interactive and personalized content to increase the ROI of advertising campaigns;
- Accuracy of information: A risk associated with the use of generative AI is the possibility of providing inaccurate information. Companies must ensure that the data used by AI is accurate and verified to avoid spreading false information.
When will it arrive in Italy?
Currently, AI Overviews is only available in the United States in an experimental phase. However, Google has announced plans to expand this feature to other countries in the coming months. It is therefore likely that we will see AI Overviews in Italy by the end of the year or early next year .
Conclusions
Google’s Generative AI represents a significant breakthrough in the world of online gambling data search and digital marketing. While it offers numerous opportunities to improve user experiences and increase the effectiveness of advertising campaigns , it also presents some challenges for SEO and organic content visibility. Businesses will need to adapt their strategies to make the most of this new technology and remain competitive in the ever-changing digital landscape.